The Zambia Institute of Marketing (Amendment) Act, 2023

Zambia Institute of Marketing
(Amendment) [No. 15 of 2023 275
An Act to amend the Zambia Institute of Marketing Act,
2022. [26th December, 2023
ENACTED by the Parliament of Zambia. 1. This Act may be cited as the Zambia Institute of Marketing
(Amendment) Act, 2023, and shall be read as one with the Zambia
Institute of Marketing Act, 2022, in this Act referred to as the
principal Act. 2. Section 2 of the principal Act is amended by the deletion
of the definition of “marketing” and the substitution therefor of the
following:
“marketing”means a societal process by which individuals
and groups obtain what they need and want through
creating, offering and freely exchanging products and
services of value with others and includes advertising, sales
management, personal selling, marketing communications,
publicity, sales promotions, exhibitions, branding, packaging,
merchandising, distribution, warehousing, wholesaling,
franchising, retailing, social marketing, digital marketing,
international marketing, marketing research, marketing
consultancy, business development, customer service,
customer care and service marketing;. Amendment
of section 2
Short title
Enactment
Act No.

keting
consultancy, business development, customer service,
customer care and service marketing;. Amendment
of section 2
Short title
Enactment
Act No.

2 of
2022
GOVERNMENT OF ZAMBIA
ACT
No. 15 of 2023
Date of Assent: 22nd December, 2023
Single copies of this Act may be obtained from the Government Printer,
P.O. Box 30136, 10101 Lusaka, Price K4.00 each.

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